Owner scores style and performance points with its new lineup of t-shirts and the impressive new Rust Proof Jobu trolling hook debuted at the Fred Hall Show. The distinct silhouette design of the new shirts, which come in short and long sleeve versions featuring a tuna, bass or swordfish speaks for itself.

Top professional skipper Richard Hoffman, who has put his owners onto thousands of fish and hundreds of thousands of tournament dollars, speaks for the new Rust Proof Jobu Trolling Hook. "You can keep the black ones in the water for two weeks without any corrosion," said Hoffman.

Deadly sharp and strong, the Rust Proof Jobu is made of high carbon steel and then the shank is wrapped with Rust Proof tape that acts much like a sacrificial zinc. Not only is the high carbon steel stronger and stiffer than stainless, in combination with the Rust Proof it saves fishermen the tedious and expensive job of re-rigging trolling lures every couple of days in the tough saltwater environments where the biggest fish live. "If you get a spot of corrosion on a hook, it's done, you can't trust it," said Hoffman. "We've caught everything from big blues to swordfish on the Jobus and my friends in Hawaii swear by them."