Newest SportfishingReport.com sponsor Owner Hooks continues to beef up it's deadly effective Soft Bait lineup with hot new offerings that will be on display at the Fred Hall Show. New for 2011 are the Baby Yuki Bug, Wounded Minnow and Nervous Wreck.

The Owner booth is always a popular destination for serious fishermen and special for this year's Fred Hall event are new Owner t-shirts with the Owner logo on the front and black on white and white and black silhouettes of bass, tuna and swordfish, respectively, on the back. All three versions are available in both long sleeve and short sleeve tees.

And Owner is still in relentless pursuit of "Perfection in Hooks" with the new Trolling Jobu for big game trollers and the new Twistlock Flipping Hook, which is a perfect match for that new Baby Yuki Bug. Last year the full-size Yuki Bug was the hottest flippin' bait from Lake Hodges to the Colorado River lakes and the new Baby Yuki Bug can not only be flipped, but can be used as a trailer or solo on a jig head.