Alexandra, La-- Wes Higgins, President of Bill Lewis Lures, announced today that Rat-L-Trap™ new website was up and operational. "It's taken a lot of hard work and effort by many individuals but the day has finally arrived," said Wes. "I never realized just how much time and effort went into the development of a brand-new website. Developing our new website has been a goal of mine for years and has come to pass. I wanted to make sure our new site was user-friendly and easier to navigate, and I believe we accomplished our goal." When you have a minute, please visit our website at www.rat-l-trap.com and be on the lookout for an upcoming contest.

The Original Rat-L-Trap is still MADE IN USA, and is the tried and true product you can count on.

The Bill Lewis Lures mission is to preserve our heritage by continuing to produce quality products with good value, and continuing to appreciate the common passion that anglers share around the world. As we share that interest with anglers we are inevitably drawn towards developing new products that will write another page in the history books of sport fishing.

Started from a dream of a WWII bomber pilot that came home from the war and followed his passion for bass fishing; Bill Lewis Lures is made of the stuff that epitomizes the American Dream. As Bill Lewis tinkered away in his garage, he could have never fathomed what would happen when his hard work and creativity came together in a simple yet ingenious invention.

For more information about Rat-L-Trap™ products call (318) 487-0352. Media should contact Larry Thornhill at (919) 603-5681.