Rapala's new Scatter Rap hasn't just changed the angling game, it's created a whole new one.

"The Scatter Rap brings game-changing action to the water," explains 2003 Bassmaster Classic Champion Mike Iaconelli, who threw just-unveiled Scatter Raps en route to a 4th-place finish in the 2013 Classic.

The patent-pending Scatter Rap baits boast classic Rapala balsa body shapes plus an innovative, curved Scatter Lip, which creates the most evasive, erratic, aggressive sweeping action ever seen.

"The Scatter Lip creates an effortless and instant evasive swimming pattern," Iaconelli says. "By varying reel speed, crankbait addicts will see an immediate sweeping action that perfectly mimics a spooked baitfish fleeing attack, moving from one side to the next - triggering reactive bites."

Ideal for bass fishermen and multi-species anglers alike, the Scatter Rap series is available in 14 classic and new color patterns that will have any game species chomping at the bit for a taste. Cast or trolled, the Scatter Lip allows the baits to swim between the five-and nine-foot water column - providing anglers with the ideal lure for multiple applications.

"The Scatter Rap Series does what no other lure can, it brings the natural scenario of a baitfish fleeing a predator to life by emitting a scattering action any time, anywhere," says Iaconelli. "The only difference - unlike in nature - this one doesn't get away!"

Scatter Raps come in four Classic Rapala profiles -Scatter Rap?? Crank, Scatter Rap?? Minnow, Scatter Rap?? Shad and Scatter Rap?? CountDown??.