When you look at Accurate reel boxes in the coming days, you may notice some changes to the label.

Starting April 12th, we started using a new label layout with some cool features.

One feature is that the serial number is now printed nice and clear right on the label. Great for keeping track of inventory at the tackle store or registering your reels after purchase.

The really great, new feature is the addition of a QR code in the bottom right hand corner of the label. If you scan this with a QR code smartphone app, it will take you to that reel model's page on our web site where you will find specs and info on that particular reel. Again, great for the people on both sides of the tackle store counter.

Whether you're the one selling the reel, the person trying to figure out which reel to purchase or have made your purchase and need to learn about the reel, there is great info, specs and even video on our web site. All accessible by going through the QR code on the reel box's label using your smartphone or tablet.