Auburn, NY (March 2012) - Mustad ^?, the world's largest-selling fish hook brand, is hoping its Hook a Million promotion will deliver $1.4 million in cash to lucky anglers who set new world and state records.

Since the promotion started, there's been an amazing run of big fish caught by anglers who have not been registered in the promotion. Three remarkable catches in three months tell the story:

 ? ? ? ? ? ? ? World Class Yellowfin Tuna: In January a 430-pound yellowfin tuna, the largest ever recorded, was caught on a Mustad ^? Demon ^? Perfect Circle hook near Puerto Vallarta, Mexico by Ronnie Tegland. The fish didn't qualify as an IGFA World Record because two anglers touched the rod. Ronnie was not registered.

 ? ? ? ? ? ? ? State Record Largemouth: In February, Arkansas angler Paul Crowder caught a 16-pound, 5-ounce largemouth bass to set an Arkansas state record. Paul was not registered and unfortunately, the fish was not taken legally and the state record was rescinded.

 ? ? ? ? ? ? ? State Record Walleye: Jim Zimmerman of Wisconsin may have wished he had registered in the Mustad Hook a Million promotion. On March 11  ^?he caught a 15.08-pound walleye that has been certified as a new Illinois State Record.

Registration in the Mustad Hook a Million promotion is FREE. To qualify for big cash awards, anglers must register in advance and simply catch the new record on any Mustad hook. There's still plenty of time to register. The promotion runs through September 30, 2012 and includes 10 of the country's most popular fresh and saltwater fish. These include Largemouth Bass, Walleye, Channel Catfish, White Crappie, Coho Salmon, Striped Bass, Kelp Bass (Calico Bass), Red Drum (Redfish), Spotted Seatrout (Speckled Trout) and Yellowfin Tuna. It's open to US residents 18 & over and to participate, anglers must use a Mustad hook and register only once at least 24 hours in advance of fishing.

For details on Mustad's Hook a Million promotion and to register, visit www.mustad.no.