FOR IMMEDIATE RELEASE

Activision Publishing Ships Rapala?? Fishing Frenzy?Ѣ in North America for PLAYSTATION??3 system, Xbox 360??, and Wii?Ѣ

SANTA MONICA, CA ??? SEPTEMBER 2, 2008 ??? Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Rapala Fishing Frenzy is now available in North America for PLAYSTATION??3 computer entertainment system, Xbox 360?? video game and entertainment system from Microsoft, and Wii?Ѣ.

Activision has worked closely with developer Fun Labs and Rapala, the world's largest manufacturer of fishing lures and #1 fishing brand in the world, to create an angling title that appeals to fishermen and gamers of all abilities. Rapala Fishing Frenzy represents an evolution of the perennially best-selling Rapala franchise by offering precision-crafted controls specifically for each console and visually stunning outdoor environments.

"We've focused on the thrill of battling trophy fish," said Dave Oxford, Activision Publishing. "Rapala Fishing Frenzy offers the kind of fierce action that fishermen score on only their best days."

The Wii?Ѣ version of Rapala Fishing Frenzy is packaged with a fishing rod controller attachment that takes family fishing fun to the next level. Place the Wii Remote?Ѣ in a secure handle and insert the Nunchuk?Ѣ into the "reel" - for the first time you have a high quality, licensed fishing rod that will allow everyone from Junior to Grandpa to bring in that monster bass.

This is the first fishing game for PLAYSTATION??3 computer entertainment system and it takes full advantage of its motion sensing controls. Serious gamers will find themselves "hooked" on a fishing game for the first time!

For more information on Rapala Fishing Frenzy, visit www.activision.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France,Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision Publishing and its products can be found on the company's website, www.activision.com.

About Fun Labs

Founded in 1999, Fun Labs develops videogames for PlayStation??2 computer entertainment system, PSP?? (PlayStation??Portable) system, PLAYSTATION??3 computer entertainment system, Xbox, Xbox 360, and Wii. Throughout the years Fun Labs has developed and continues to develop an impressive amount of proprietary technology.

About Rapala

Dedicated to delivering memorable fishing experiences every time, the Rapala VMC Group, based in Vaaksy, Finland (Helsinki Stock Exchange:RAP1V), manufactures and markets fishing lures, fishing line, fishing rods, hooks, terminal tackle, knives and accessories under the Rapala, VMC, Blue Fox, Luhr Jensen, Terminator, Williamson and Storm brand names. The company was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala maintains its strict standards of quality and craftsmanship while delivering its fishing products to anglers in more than 140 countries. For more information, visit rapala.com.