The Top 10 Products That Transformed an American Pastime
Survey results announced as ASA Celebrates 75 Years of Serving the
Sportfishing Industry

July 16, 2008 - Las Vegas, NV??? Ten influential fishing products created over the past 75 years ??? from rods to reels to electronics ??? have helped make fishing the great sport it is today, according to a new survey from the American Sportfishing Association (ASA).

ASA, the sportfishing industry's trade association, today released the country's first top ten list of the items that have changed the way people fish, as determined by a survey of the nation's most avid anglers. The Anglers' Legacy Innovations Awards were unveiled at the International Convention of Allied Sportfishing Trades (ICAST), the world's largest annual sportfishing trade show. More than 7,000 members of the sportfishing community are gathered in Las Vegas to see the latest innovations in gear and accessories.

"We're thrilled to be commemorating the way that fishing has endured as one of America's favorite pastimes," said ASA President and CEO Mike Nussman. "The sport has touched the lives of so many people, thanks to the number of great inventions that have revolutionized angling over the past seven and a half decades."

ASA partnered with the Recreational Boating & Fishing Foundation to survey the foundation's thousands of Anglers' Legacy Ambassadors, the country's most avid anglers, who voted for the products they feel have been most instrumental in shaping the sport over the past seven and a half decades.

The final top ten list spans six categories, including accessories, electronics, lines, lures, reels and rods:

* Original Floater Minnow (1936) remains one of the most successful and widely copied hard lures in sportfishing's history.
Original and current manufacturer: Rapala
* Spring loaded Bobber (1947) made suspending a baited hook at a desired depth simpler and easier. Even today this item is virtually in every angler's tackle box.
Original manufacturer: Nibble Nabber
Current: Various companies
* Mitchell 300 (1949) was the first commercially successful spinning reel, and is still one of the most common reels used today.
Original manufacturer: Mitchell
Current manufacturer: Pure Fishing
* Creme Plastic Worm (1949) changed the sport forever as the first ??? and still famous ??? long-lasting artificial worm that both looked and felt real.
Original and current manufacturer: Creme Lure Company
* Closed Face Spincast Reel (1949) made fishing easy and affordable to everyone regardless of age, size, gender and expertise.
Original manufacturer: Zero Hour Bomb Company
Current Manufacturer: ZEBCO Brands
* Lowrance Fish Lo-K-Tor (1957), the "Little Green Box" introduced anglers to the use of sonar in locating individual fish.
Original Manufacturer: Lowrance Electronics
Current: Lowrance/Navico
* Monofilament Line (1958) improved the durability, affordability and casting ability of fishing line while reducing its visibility to fish
Original manufacturer: DuPont Stren
Current manufacturer: Pure Fishing
* Minn Kota Trolling Motor (1958) was the first electric gear-driven trolling motor gave anglers the ability to quietly maneuver and position their boats.
Original manufacturer: Minn Kota
Current manufacturer: Johnson Outdoors
* Fenwick High Modulus Graphite Rod (1972), with its super-sensitive carbon (graphite) fibers, revolutionized the method of making fishing rods and how anglers fished.
Original Manufacturer: Fenwick
Current Manufacturer: Pure Fishing
* Shakespeare Ugly Stick (1976), with its special construction, created an affordable, unbreakable and dynamic fishing rod still in use today.
Original and current manufacturer: Shakespeare

"We couldn't think of a better way to celebrate a milestone anniversary than to pay tribute to the landmark innovations that have helped shape fishing," said RBFF President and CEO Frank Peterson. "What makes this list so great is the fact that it was determined by anglers themselves."

###

The American Sportfishing Association (ASA) is the sportfishing industry's trade association, committed to looking out for the interests of the entire sportfishing community. We give the industry a unified voice, speaking out on behalf of sportfishing and boating industries, state and federal natural resource agencies, conservation organizations, angler advocacy groups and outdoor journalists when emerging laws and policies could significantly affect sportfishing business or sportfishing itself. We invest in long-term ventures to ensure the industry will remain strong and prosperous as well as safeguard and promote the enduring economic and conservation values of sportfishing in America. ASA also represents the interests of America's 40 million anglers who generate over $45 billion in retail sales with a $125 billion impact on the nation's economy creating employment for over one million people.

The Recreational Boating & Fishing Foundation (RBFF) is a non-profit organization dedicated to growing participation in fishing, boating and aquatic stewardship. In 1998, the U.S. Congress passed the Sportfishing and Boating Safety Act requiring the Secretary of the Interior to implement a national outreach and communication plan to address participation issues associated with recreational fishing and boating, while ensuring public support for aquatic resource conservation. Through the efforts of the Sportfishing and Boating Partnership Council (SFBPC), the Recreational Boating & Fishing Foundation (RBFF) was created as an independent 501(c)(3) non-profit organization to implement the plan. Funding for RBFF is provided through the Sport Fish Restoration and Boating Trust Fund.